Mobile Marketing Manager
Company: Lee Enterprises
Location: Hilo
Posted on: March 11, 2023
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Job Description:
Job Description:
Mobile Marketing Manager Davenport, IA, USA --- Virtual Req #16545
Friday, February 3, 2023 Lee Enterprises is a major subscription
and advertising platform and a leading provider of local news and
information, with daily newspapers, rapidly growing digital
products, and over 350 weekly and specialty publications serving 77
markets in 26 states. Year to date, Lee's newspapers have an
average circulation of 1.0 million, and our legacy website,
including acquisitions, reaches more than 47 million unique digital
visitors. Lee's markets include St. Louis, MO; Buffalo, NY; Omaha,
NE; Richmond, VA; Lincoln, NE; Madison, WI; Davenport, IA; and
Tucson, AZ. Lee Common Stock is traded on NASDAQ under the symbol
LEE. For more information about Lee, please visit www.lee.net. We
are driven by curiosity, pride, adventure, and a desire to win -
it's in our DNA. We're looking for people with boundless energy,
intelligence, and an overwhelming need to join our team as we
embark on the next chapter of our story. Opportunity is here. Job
Duties and Responsibilities The Lee Enterprise organization and
brands are embarking on ambitious journeys to deliver the most
compelling local news experience by getting our products into more
consumers' households. We believe that by listening to and
championing the consumer, we can transform our industry by
delivering big ideas that make emotional connections and inspire
movements. We are looking for a dynamic and data-driven Mobile
Marketing Manager to drive our mobile app strategy to deliver
personalized commerce and content experience for our engaged users.
This role requires experience overseeing mobile apps, strong
communication skills, and relies on managing relationships with
internal and external partners. You will work closely with the
Digital Strategy, Product, and Technology teams and report directly
to the Lifecycle Marketing Director. Primary Responsibilities
---Develop engagement and retention strategies across Lee's mobile
ecosystem (News+ app and SMS). ---Utilize CRM/CDP segmentation to
develop a better understanding of our consumers and create targeted
consumer journeys through app campaigns and SMS. ---Develop
campaign strategies based on SMART goals to measure across key KPIs
(App Install, DAU/MAU, and other engagement metrics).
---Participate in the development of CRM initiatives with a
customer-centric, loyalty-based approach. ---Support campaign
planning, briefing, creative development, and production to measure
and evaluate through multiple channels. ---Partner with external
and internal teams to develop a deep understanding of results and
provide synthesized learnings and implications for CRM activities.
---Drive users back into the funnel with an emphasis on driving
engagement, subscriptions, revenue, and customer lifetime value.
---Partner with the brand strategy team to leverage content and
other materials to drive customer loyalty. Desired Skills and
Experience ---Bachelor's degree from a recognized 4-year college or
university ---Minimum 3-5 years of experience in Mobile/Apps, Email
Marketing, Retention, CRM, Loyalty, or other related functions.
---Experience with CDP software a requirement (Adobe, Segment,
Etc.). ---Experience with ESP software a requirement (Customer.IO,
Listrak, etc.) ---Experience working for/with the
direct-to-consumer division of a multi-channel retailer or
subscription-based e-commerce business preferred. ---A strategic
mindset, and passion for innovation, agile responsiveness,
conversion rate optimization, website testing, and driving results
---Demonstrated ability to synthesize, prioritize and drive results
with a high sense of urgency. Ability to think creatively and
strategically ---Proven experience working directly with senior
leadership teams, including cross-functional leaders, presenting,
and communicating recommendations and results Pay: $60,000 -
$80,000 based on experience Why Join Us? Lee Enterprises offers
competitive wages in a dynamic, interesting work environment with
career growth opportunities. We offer an extensive benefit program
that can be personalized to your needs. Our benefit program
includes medical, dental, vision, short and long-term disability,
company provided life insurance and supplemental life insurance.
Options also include health savings accounts, flexible spending
accounts, and transit/parking accounts. In addition, we offer a
401K retirement plan with company match. Employees are eligible for
7 recognized company paid holidays each year. We also offer a
generous flexible time off policy to allow employee to balance
personal life and work. This includes paid parental leave for new
parents. Lee Enterprises is the nation's fourth-largest provider of
high-quality local news, with 77 daily newspapers in 26 states that
have print, digital and e-replica versions. Lee's newspapers have a
combined circulation of more than 1.2 million daily. Our digital
sites attract more than 44 million unique visits monthly. We also
have a rapidly growing roster of digital products for consumers,
and are committed to aggressive digital growth. Lee Enterprises is
proud to be an equal opportunity employer. We respect and celebrate
diversity and are committed to creating an inclusive environment
for all employees. For more information about Lee, check us out at
www.lee.net. We are focused on building a diverse and inclusive
workforce. If you are excited about this role but do not meet 100%
of the qualifications above, we encourage you to apply. Other
details Pay Type Salary
Keywords: Lee Enterprises, Hilo , Mobile Marketing Manager, Advertising , Hilo, Hawaii
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